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Install the Content OS That Turns
One Episode Into 15–25 Pieces
That Actually Sound Like You
A 14-day done-with-you implementation for founders who create long-form content but lose it somewhere between recording and publishing. You walk away with a complete AI content architecture — and a full month of content queued on Day 14.
Tell me if Tuesday looks like this.
This isn't a discipline problem. It's not a creativity problem. You have ideas — you're recording them. The problem is structural.
You recorded an episode with genuinely good ideas in it. It got published. Then it sat there.
You opened ChatGPT Tuesday morning. An hour later you had a draft that sounded like everyone else on LinkedIn. You closed the tab.
You posted consistently for three weeks. Then life happened and you disappeared for six weeks. Now you're starting over.
You hired a VA to help with content. They asked for a system. You realised you didn't have one to give them.
Your AI output is polished. It is not you. You know it. Your audience can feel it.
You've watched people with less to say show up everywhere, consistently. You have no idea how they're doing it.
You haven't been bad at content.
You've been trying to build a house without a foundation.
AI amplifies whatever system you already have. Chaotic system → more chaos, faster. Structured system → authority that compounds. You don't need better prompts. You need architecture.
Tiana
Co-founder, She Sounds
Host, AI for Creative Professionals
I built this for my own podcast first. Then I started handing it to everyone who asked.
I co-founded She Sounds, a podcast agency, and I host my own show. I know what it's like to have something worth saying and not enough hours to get it into the world.
For a long time I was in the same cycle. Record the episode. Publish it. Maybe pull a quote for Instagram. The ideas I'd spent an hour articulating were getting maybe a day of visibility before disappearing into the feed.
So I spent three months building a proper system — not a prompt collection, an actual architecture. Voice extraction, a Claude Project configured to know how I think, 36 custom prompts, a repurposing blueprint. I tested every piece on my own content before I touched a client's.
The result: one podcast episode now produces 15–25 pieces across platforms, all in my voice, in a 2–3 hour weekly rhythm. My content stopped disappearing. It started compounding.
Then my clients started asking how I was doing it. I taught one founder the system. Then another. Then I realised the installation itself was the valuable thing — not the theory, but the actual build.
"I built this for myself first. Now I'm handing it to you."
Let's be clear about what it's not.
It's a custom operating system for your content — built specifically for how you think, what you create, and where you publish.
In 14 days I build the full architecture with you. You walk away operating it yourself — or you hand it to a VA. Either way, the system works without me.
It's the difference between giving someone a hammer and building them a workshop.
A hammer is useful. A workshop is where you work for years.
Three phases. 14 days. 6 hours of your time.
Everything else is mine to build.
Days 1–5
Foundation
90-min kickoff — extract your voice, pillars, positioning
30-min voice check-in to refine what feels off
Voice Clone Database built — 50–100 of your actual phrases
Anti-Pattern Library + Content Spine
By end of Week 1: the AI knows who you are
Days 6–10
Build
36 custom prompts built around your voice and pillars
Claude Project fully configured — platform rules, quality controls
Repurposing Blueprint + Publishing Schedule
First Asset Stack: 15–25 pieces from your best existing content
Days 11–14
Handover
Notion workspace live — Prompt Library, Content Calendar, Docs
60-min training call — full walkthrough of every workflow
15–25 pieces organised and ready to publish
2 weeks of support after delivery
Most clients have a full month of content queued and ready to publish by Day 14. You get 6 hours of calls and reviews across the fortnight. Everything else runs on my side.
Everything built, specifically.
Not "here are some prompts, good luck." Every component is custom-built for your voice, your pillars, your platforms.
Voice Architecture
Voice Guidelines Document — how you write and speak, precisely documented
Voice Clone Database — 50–100 actual phrases you use
Anti-Pattern Library — what your content should never sound like
Forbidden Phrases List — the AI-speak that strips your personality out
Most people give AI "write casually." This gives it your specific language patterns.
Content Spine
3–5 Core Pillars — not generic topics, but specific angles you own
Competitive Positioning — what makes your take different
Audience Intelligence — the actual questions your audience is asking
Content Boundaries — what you cover and what you avoid
Without a spine, content wanders. With one, every piece builds authority in a direction.
Claude Project Setup
Custom Instructions — how AI behaves for you specifically
Context Files — your voice and pillars loaded permanently
Platform Rules — LinkedIn ≠ Twitter ≠ Email, all set up separately
Quality Controls — AI audits AI before you see output
Generic ChatGPT has no memory. A configured Claude Project knows your voice every time.
36 Custom Prompts
Extraction prompts — pull angles from your long-form content
Drafting prompts — create platform-specific posts
Editing prompts — catch AI-speak, restore your voice
Repurposing prompts — one source becomes 15+ derivatives
Built around your voice, your pillars, your platforms. Not generic templates.
Repurposing Blueprint + Weekly Workflow
Content Transformation Rules — how ideas adapt across platforms
Publishing Schedule — derivatives staggered across 3–4 weeks
Weekly Rhythm — Mon 60 min · Tue 90 min · Wed 45 min
Removes decision fatigue. You know exactly what to do and when.
Notion Workspace + First Asset Stack
Prompt Library Database — searchable, organised by use case
Content Calendar — pipeline view and publishing tracker
Documentation Hub — all SOPs where you'll actually find them
15–25 ready-to-publish pieces from your existing content
A system you can hand to a VA without explaining where anything is.
By Day 14, you have a complete system you operate independently — or hand to a VA. No ongoing dependency on me.
Before the install. After the install.
Before — The Chaos
Open ChatGPT, type something vague, get generic output, edit heavily, repeat tomorrow
Podcast episodes published once, never repurposed, ideas buried in the feed
Post for 3 weeks, go quiet for 2 months, feel guilty, start over
6–8 hours a week on content that doesn't compound
Sounding like everyone else because your AI doesn't actually know you
Can't delegate — there's no system to hand off
After — The System
A Claude Project that knows your voice, pillars, and platform rules every time you open it
One episode → 15–25 pieces, staggered across 3–4 weeks of publishing
A 2–3 hour weekly rhythm with zero decisions about what to post
Content that sounds like you said it — because it was built from how you actually write
A Notion workspace a VA can run without you explaining anything
15–25 ready pieces on Day 14 — before you've operated anything solo
6–8h → 2–3h
content creation time per week
1 → 25
pieces from one long-form source
30 days
first consistent publishing streak post-install
What clients have said.
"
For the first time I'm posting consistently without the Sunday panic. One episode actually goes somewhere now.
[Name, Title]
[Podcast / Company]
"
I kept expecting it to sound like ChatGPT. It doesn't. My audience noticed I was showing up more and someone messaged to say they feel like they know me better now.
[Name, Title]
[Podcast / Company]
"
I went from spending a whole Sunday on content to having everything done by Tuesday morning.
[Name, Title]
[Podcast / Company]
Currently in beta — placeholders will be replaced with direct quotes from early installs.
This is built for a specific kind of founder.
You produce long-form content with genuinely good ideas in it. The gap between recording and reaching your audience consistently is where everything breaks down.
✓ This is for you if…
You have 5+ pieces of existing long-form content — podcast, essays, videos
You have a defined offer — consulting, course, or service
You want to operate the system yourself, or have a VA who will
You're ready to publish consistently once the system is built
You value getting it right over getting it fast
✗ This is NOT for you if…
You want done-for-you content that keeps running without your input. That's a different service.
You have fewer than 3–5 pieces of existing content. The system compounds what exists — it doesn't create from nothing.
You want to buy something and come back to it "once things slow down." Systems don't work on a shelf.
What it costs and what you get.
The AI Content System Install
€2,000
One-time. You own everything after Day 14.
Complete voice architecture — Voice Guidelines, Clone Database, Anti-Patterns
Content Spine — 3–5 pillars, positioning, audience intelligence
Claude Project setup — custom instructions, platform rules, quality controls
36 custom prompts — extraction, drafting, editing, repurposing
Repurposing Blueprint + Weekly Workflow OS
First Asset Stack — 15–25 ready-to-publish pieces
Notion Workspace — Prompt Library, Content Calendar, Documentation
3 implementation calls — 90-min kickoff, 30-min check-in, 60-min training
2 weeks post-delivery support
Availability: 3 founders per month
Your time: 6 hours across 14 days
Next start date: [Month 2026]
Add-ons: VA training €300 · Platform expansion €500
A ghostwriter for one month: €1,500–3,000+. A content agency retainer: €2,500–6,000/month. This is a one-time build you own forever.
Questions you probably have.
Three steps to go from here to Day 14.
No long sales calls. Fill in the form, we'll check fit, and if it's right we'll confirm your start date.
Apply
Fill in a short form — takes 5 minutes. Tell me about your content, your offer, and what you're trying to build.
No sales pitch needed. I'll look at your work and see if the fit is there.
Fit Check
I'll review your application and reply within 48 hours. If it looks like a fit, we'll have a 20-minute call to confirm before anything is booked.
I only take clients I'm confident I can get results for.
Start Date Confirmed
Invoice sent, start date locked. Your 90-minute kickoff happens on Day 1 and the build begins immediately after.
3 clients per month maximum. Slots are first-in, first-served.
3 spots available per month · Reply within 48 hours · 20-min fit call before anything is charged
Your ideas deserve more than
one day of visibility.
You're already recording. You're already doing the hard part — thinking in public, articulating ideas, showing your expertise. The system I build makes sure all of that goes further than the day you publish it.
Without the install
Same cycle. Record. Publish. Disappear. Open ChatGPT. Feel vaguely guilty. Repeat.
With the install
One recording session → a month of content. A system you run in 2–3 hours a week. Authority that builds over time.
€2,000 · 14 days · 3 spots per month · Reply within 48 hours
Not ready for the full install? Listen to the podcast first. It's where all of this started and where I show the thinking behind every piece of the system — for free.